The Philosophy
The mission we had in our mind when we created the Precious Tones was to create what we thought was a perfect amp.
Through the years of our tone quest we had all you could ever dream of! Vintage and boutique amps : Marshall, Fender, Vox, Dumble style, Matchless, Bad cat, Hiwatt and many more…
The friendship of a musician and art designer and an amp tech resulted in a constant search for a BETTER sound with a classy design. It was already many year ago when we started to question all the rules in our search for development of impossible.
We started by moding on amps, changing tubes, speakers, transformers and so on to finally build clones and moding them radically... we have clearly tried every possible capacitors type, resistors type and different filtering.
After many years of trials and errors we were finally close to what we wanted to achieve: Finding the Hendrix, Stevie ray Vaughan or Philip Sayce kind of tones….
After that, we naturally became completely consumed by our new project. We spent many endless nights talking about our ideas and plans when at one point Sebastien said "lets build our own amp company and share our achievements and expertise also with the others! We are absolutely confident that if we work hard together, we can achieve something really big and bring the value to the others."....From that moment, it was clear - we had to create a brand.
It didn’t take us long to agree on the name. The idea steamed from the desire to incorporate a name of a precious Stones to the name of our amps. We were considering Saphir, Emerald, Diamond .... we liked how it sounds and …(it is no secret by now) that it was the most important for us 😊
it was not a long way from there to realize that the right choice for us will be : PRECIOUS TONES .....
that night we chose the name, the corporate identity, the colours …most of the important things to get us started were decided at that special evening.